Stay True to Your Beliefs, Sail Toward the Future
Since its founding, SDG Group has always upheld the belief in “Reliable Partners, Sustainable Development.” I have always believed that for a business to stand firm and go far, success depends not only on strategy and execution but, more importantly, on the power of belief and culture.
Building on this philosophy, I have announced the launch of the ABC Plan, which clarifies responsibilities and provides clear direction for action. From top to bottom, from inside out, we aim to harness the power of our drivers, establish a systematic and inheritable framework, and guide the group toward the future.
Plan A: I will lead by example, personally making decisions and driving initiatives.
Plan B: The “Five Great Generals” team will oversee execution, with the Group Function Committee Chair continuing my Plan A.
Plan C: The Group Function Committee Chair will guide functional conveners to jointly advance initiatives.
In September 2025, I led our management team on a cultural roots-seeking journey. This trip was not merely a visit but a process of learning and reflection. At sites such as the Wu Zetian Mingtang (Bright Hall) in Luoyang, the Shaolin Temple on Mount Song, and the UNESCO World Heritage Longmen Grottoes, I came to realize that what endures for thousands of years is not the architecture, but the leadership—defined by leading by example, composure, and inner strength. This is the core of my “Plan A”: leaders must lead first for culture to truly take root.
During our visit to Bi Gan Temple, our team not only traced our roots but also experienced the loyalty of Bi Gan, who “offered his heart in admonition.” His spirit resonates with our culture of good intentions. From a small apartment in Banqiao to a global presence, MEAN WELL has upheld the mission of being “Your Reliable Power Partner,” earning recognition in the market through integrity and responsibility. I often share with our team that for a business to achieve sustainable development, it must not only inherit the traditional value of integrity, but also embrace innovation that evolves with the times. Only by continuously challenging ourselves to innovate on a solid cultural foundation can brand-led public welfare and corporate spirit truly transcend generations.
During my visit to Pangdonglai, China’s retail benchmark, I felt a strong cohesion rooted in “people-first” values and “trust as the foundation.” However, I also realized that if this model were to be transferred to highly competitive first-tier cities, it would inevitably face significant challenges. In response, the SDG Group draws reference from Huawei’s equity holding platform model and insists on maintaining control over its internal core assets to avoid interference from external capital. We place profit-sharing at the core and practice the commitment of sharing and mutual benefit, allowing like-minded partners to grow alongside the Group in a stable environment.
The ability to leverage the strength of larger enterprises to support smaller ones is a key principle in advancing my “Plan A” and achieving the vision of “100 ESG companies.” This blueprint has already been demonstrated in the investment cooperation with “Pinxin.” While preserving its existing operational system, we have invested a 50% equity stake and planned to introduce MEAN WELL’s mature ERP system to support its resource integration and ESG transformation, jointly creating a sustainable impact greater than the sum of its parts.
As inscribed on the stone tablet at MEAN WELL headquarters："The setting sun reveals a beaten path on the mountain today. With integrity and sincerity, business is sure to prosper." Generations will change, markets will evolve, but as long as we uphold unwavering belief and perseverance, we can continue to stride toward excellence. This journey marks a new beginning. I will continue to act as a driving force, leading partners within the SDG industry value network, staying true to our original mission, and navigating toward a new future.
SDG Group Founder Jerry Lin
2025/10/01